The GMS-commissioned session addressed the timely topic "Future of A2P messaging and the role of MNOs will play in 2025." Speaking alongside industry experts Usama Shahid and Salman Nayyar, Hizon shared insights on the evolving landscape of Application-to-Person (A2P) messaging and how Mobile Network Operators (MNOs) will shape its future.
Asked about key priorities for m360 coming into 2025, Hizon said: "We need to strengthen what we currently have and continue to evolve, continue to do best practices when it comes to network protection. We already know what to do and we know the right discipline to apply."
This perspective reflects m360's commitment to building on established security protocols while continuing to innovate. As A2P messaging grows as a critical business communication channel, maintaining network integrity becomes increasingly vital for operators.
The session highlighted how artificial intelligence is reshaping A2P messaging capabilities, offering MNOs new opportunities to enhance service delivery while addressing emerging security challenges. As businesses increasingly rely on A2P channels for customer engagement and service delivery, AI integration is becoming a competitive differentiator for forward-thinking operators.
This aligns with GMS' positioning as "the AI-driven communications solutions partner" that helps operators implement next-generation solutions.
The presentation also showcased the three-year partnership between m360 and GMS, which has produced significant advancements in fraud prevention methodologies and industry standards elevation.
The collaboration between m360 and GMS demonstrates how strategic partnerships can accelerate innovation in messaging security and delivery as the industry continues to evolve with new technologies and challenges.
To learn more about m360, visit https://m360.com.ph/.
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