Faster digital adoption has led to a “seismic shift” in the way people communicate and consume information, an executive of the Application-to-Person (A2P) messaging platform m360 said at a summit of business leaders held in April.
At the CEO Summit 2022 in Baguio City, m360 COO Ramon Hirang led a discussion on the theme “Generation-less Digital Experience: The Seismic Change in Leadership and Consumer Behavior.”
“There is no doubt that recent events have accelerated digital adoption, and one of the seismic changes that support this behavior is the shift from “digital-natives” only to “generation-less” channel preferences,” he said at the summit, referring to how the pandemic hastened the digital pivot across all fronts.
m360, one of the newest portfolio companies of Globe’s 917Ventures, leverages various communication channels to simplify the process of reaching and acquiring customers and improve customer experience.
It went through its own digital transformation, evolving from a brand that offers SMS-focused solutions to expanding its range of products to include other messaging channels.
Today, the company’s services allow hyper-personalization to encourage greater engagement across generations of customers, letting them choose the channels they most enjoy.
“m360 can help you adapt and continue to respond to our customer's ever-evolving needs and expectations by using customer-driven data to provide a custom experience for all ages,” Hirang said.
The CEO Summit, held from April 3 to 6, 2022, gathered top executives from companies across the country in discussions around the main theme “4IR Ready: The Era of Digital Transformation.”
To know more about m360, visit m360.com.ph.
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