(Manila, Philippines – November 2021) As industries came to a halt due to the abrupt shift to the new normal, companies strived to look for ways to advance their business operations to stay buoyant and resilient amid these extraordinary times.
With reduced mobility and limited
face-to-face transactions, organizations like Wilcon Depot Inc. had to redefine
their business to discover how they could better serve Filipinos and
effectively outmaneuver the challenges presented by the global health crisis.
“We have seen how the pandemic has changed people’s behaviors from the way they work, study, socialize, and even how they shop,” said Wilcon Depot Inc. CEO and President Lorraine Belo-Cincochan.
The new normal catalyzed unique
situations to the company, putting them to the test whether to be swept away by
difficulties or innovate and look for ways to pivot amid these present
conditions.
“Even as Wilcon faces disruption and
changes in the business, we continue to focus on our unbreakable commitment to
fulfill our mission of serving and providing the Filipino with access to
quality home improvement and building needs,” said Belo-Cincochan.
Leveraging the power of technology,
Wilcon had embraced digital innovation, offering innovative services to deliver
the needs of their customers who hope to refurbish their homes and provide
comfort to their families.
Wilcon enabled their customers to
purchase home and building needs through their new and improved e-commerce site
and their Wilcon Flagship Store on LazMall. Likewise, they facilitated a Wilcon
Virtual Tour service, where customers can explore its available products while
in the comfort of their homes.
“Despite the unfavorable situation,
we are relentless in thinking of ways and strategies as we continue to serve,
bringing forth the introduction of our various shopping services. We endeavored
to offer safe and convenient shopping avenues to our valued customers as we
want them to feel comfortable yet protected while shopping,” the Wilcon head
shared.
Wilcon has recognized the
significance of keeping their business running smoothly to efficiently support
Filipinos who endeavored to build secure and sturdy homes where they could be
comfortable despite the current situation.
With the help of the right partner
who shares the same vision of empowering customers’ lives amid the crisis we
are facing today, Wilcon successfully beat the challenges of the pandemic while
staying true to its commitment to provide for the needs of its
stakeholders.
PLDT Enterprise has been a reliable
partner for Wilcon, which provided fast and reliable connectivity to power
their online transactions, ensuring Wilcon’s vision fulfillment by facilitating
their needs cost-effectively.
“It is an honor for PLDT Group to be
the trusted partner of businesses as they navigate the uncertainties of the new
normal. With the continued confidence of our partners, trusting us as their
service provider in laying the foundation to a resilient business, we are more
dedicated to supporting them in their initiative to improve the lives of
Filipinos,” said Jovy Hernandez, ePLDT President & CEO and SVP & Head
of PLDT and Smart Enterprise and International Business Groups.
PLDT Enterprise’s Unbreakable
Commitment campaign highlights its collaboration with different brands and
organizations in the country to exhibit how fostering partnerships has helped
companies thrive despite today’s circumstances—and in turn, contribute to the
lives of Filipinos.
The campaign also reinforces PLDT
Enterprise’s unbreakable commitment to empowering the endeavors of
organizations through technology.
The country’s largest fully
integrated telecommunications provider has been a driving force to companies
such as Wilcon Depot Inc. as it adopts technologies to survive the new digital
world.
“We need a partner who will help us
grow and ease the business processes and operations during these trying times.
And we are grateful to PLDT for being that partner that we can rely on to
support and assist us in navigating our digital transformation journey,” said
the Wilcon president.
For the home and construction
supplies retailer, the goal is to focus on their commitment to fulfill the
mission of serving and providing Filipinos with access to quality home
improvement and building needs.
Together with PLDT Enterprise,
Wilcon Depot Inc. will continue to explore possibilities to thrive in the
digital space to efficiently deliver products and services that will secure and
comfort Filipino homes amid these trying times.
Watch the video here: https://youtu.be/qY_tk_yw1GA
To learn more, visit
pldtenterprise.com.
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