Online grocery shopping is taking off in
Southeast Asia. According to research by Facebook and Bain, it is the
fastest-growing segment in 2021 with a majority of consumers planning to either
maintain or increase their at-home online spending on groceries. This segment
is also projected by Euromonitor International to grow at a compound annual
growth rate of 24% over the next five years, reaching US$11.9 billion in size
by 2025.
“Eighty-five percent of our GrabMart users in Q22021 came from GrabFood. This goes to show that our superapp offering is particularly attractive to Southeast Asia’s mobile-first consumers who value the ease of accessing multiple everyday services, from on-demand mobility, to food delivery and grocery shopping, in one app. We are excited to welcome some of the largest grocery retailers in Southeast Asia onto our platform. Together, we can ride on the rising instant delivery trend and provide consumers greater variety and convenience through GrabMart,” said Demi Yu, Regional Head of Deliveries, Grab.
Major retail chains now on GrabMart
With a growing number of supermarket
partnerships across the region, Grab plans to trial “Shopper”, a shopping
assistant solution, in selected supermarkets this year. Built into the Grab
Driver superapp, “Shopper” is a digital shopping list that enables retail staff
to easily pick and pack consumers’ grocery orders as they move through shopping
aisles. Retail staff can notify consumers in real-time if items are sold out,
suggest potential replacement options, and send photos of the items through the
in-app GrabChat feature. Any changes to consumers’ original orders will be
clearly reflected in the Grab user app for transparency.
“As online grocery shopping gains popularity, we are seeing consumers placing larger grocery orders on GrabMart. Our new shopping assistant solution will meaningfully improve the experience for both our retail partners and consumers. This is one of the many enhancements we are working on to support this rapidly-growing business,” added Yu.
GrabMart is currently available across all of Grab’s eight operating markets. GrabMart is a one-stop marketplace for grocery and essentials shopping, with instant, next-day and scheduled delivery options to meet consumers’ varying needs and budget preferences. GrabMart also operates its own online supermarket brand, GrabSupermarket in Singapore, Malaysia, and the Philippines.
About Grab
Grab is a leading superapp
in Southeast Asia, based on GMV in 2020 in each of food deliveries, mobility
and the e-wallets segment of financial services, according to Euromonitor. Grab
operates across the deliveries, mobility and digital financial services sectors
in over 400 cities in eight countries in the Southeast Asia region – Cambodia,
Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.
Grab enables millions of people each day to access its driver- and
merchant-partners to order food or groceries, send packages, hail a ride or
taxi, pay for online purchases or access services such as lending, insurance,
wealth management and telemedicine, all through a single “everyday everything”
app.
Grab was founded in 2012
with the mission to drive Southeast Asia forward by creating economic
empowerment for everyone, and since then, the Grab app has been downloaded onto
millions of mobile devices. Grab strives to serve a double bottom line: to
simultaneously deliver financial performance for its shareholders and a
positive social impact in Southeast Asia.
[1] Partnering outlets are progressively added
onto GrabMart
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