PHILIPPINES
(December 21, 2017) Asia’s
Got Talent Season 2 took the regional spotlight as the top-rated original
production in 2017, securing AXN as the number one channel in its timeslot
among all regional pay-TV channels collectively in Malaysia, the Philippines
and Singapore.
The highly anticipated
series, which crowned Indonesia’s spooky illusionist The Scared Riana as the winner in a sizzling Results Show episode
last week, reached 9.3 million viewers during its 10-week run across the three
markets. Asia’s Got Talent Season 2 consistently dominated the 8:30pm premiere timeslot
every Thursday night garnering a whopping 73 per cent share of the English general entertainment genre for
the season.*
Virginia Lim, Senior Vice
President and Head of Content, Production and Marketing, Sony Pictures
Television Networks, Asia said, “AXN has yet again set the benchmark for high
quality original productions in Asia that viewers live, breathe and crave. The
strong ratings and huge social amplification speak volumes about the emotional
chord that Asia’s Got Talent struck with fans as they followed the dreams of the
contestants each week. I congratulate The Sacred Riana and all who competed
this season, and hope that they leverage the power of AXN and Asia’s Got Talent
to further their aspirations.”
Viewers in Malaysia were
obsessed with the world’s biggest talent show, helping to secure Asia’s Got
Talent Season 2 as the highest rated program across the English general
entertainment channels in that market.**
In the Philippines, Asia’s Got
Talent Season 2 was the top-rated regular program on English general entertainment
channels since 2016.*** In Singapore, the premiere timeslot of Asia’s Got
Talent Season 2 more than doubled the lead-in program rating and grew the
timeslot average rating by 156 per cent. #
Across the three markets, Asia’s
Got Talent Season 2 helped AXN post significant viewership gains. AXN’s rating
for the period spanning October 12 to December 16 grew by 28 per cent and 25
per cent for 6pm-1am primetime and full day respectively, as compared to the
same period last year.
In the digital sphere, tremendous
buzz was generated across Asia’s Got Talent social platforms. Based on Facebook
analytics, 290 million impressions were generated on the Asia’s Got Talent
Facebook page, with more than 26 million video views and over 2.5 million
engagements. The Asia’s Got Talent Facebook community grew by 24 per cent since
the October 12 series premiere and has a fan following of 2.2 million to date.
On YouTube, more than 990,000
subscribers of the Asia’s Got Talent channel relived the on-air moments with over
115 million views and 1.1 million likes over the period spanning October 12 to
December 16, 2017.
Viral sensation and winner, The Scared Riana, clocked over 70
million social views for her three performances on Asia’s Got Talent, making
her clips the most popular of the season.
Asia’s Got Talent is the
67th adaptation of the Guinness-World-Record-breaking hit “Got Talent” format,
which was created by Simon Cowell’s Syco Entertainment and is co-produced by
FremantleMedia. The “Got Talent” format is officially the most successful
reality TV format in history and currently airs in 186 countries.
Asia’s Got Talent is supported by presenting sponsor Traveloka, the
leading travel booking app for all flight and hotel needs; sponsoring partner
Great Eastern Life, the market leader in the conventional life insurance
business and the largest life insurer in Malaysia by asset size; GoDaddy, the world's largest cloud platform dedicated to small,
independent ventures and 100Plus, the number one isotonic drink. Marina Bay Sands, Asia’s leading business, leisure and entertainment
destination, is the official venue partner of Asia’s Got Talent.
In the Philippines, Asia’s Got Talent is brought to you by Cherifer,
Tangkad Sagad, KFC Delivery and Vivo Smart Phone.
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