Vivo Mobile Communications Co. Ltd. has once again retained its spot as
the top five premium global smartphone brand1 in the world,
a title it has held for five consecutive quarters.

Data from IDC found that 2016 was a
roller-coaster year for the smartphone market, with a total of 1.47 billion
units sold—the highest year of shipments on record—yet up only 2.3% from the
1.44 billion units shipped in 2015.
For the final quarter of 2016,
smartphone shipments showed a 6.9% year-on-year growth, with 428.5 million
units shipped worldwide, as compared to 400.7 million units sold in the fourth
quarter of 2015.
As for Vivo, the brand shipped a total of 24.7 million smartphones in
the holiday quarter, a notable increase from the 12.1 million units shipped in
the fourth quarter of 2015.
And, for the full year, Vivo showed a significant 103% increase in units
sold, from 38 million shipments in 2015 to a total of 77.3 million smartphones
sold in 2016.
IDC disclosed the continued upward shipments were recorded as Vivo
expanded to various Southeast Asian markets.
“Majority of shipments continue to be in China, but Vivo has been
extremely aggressive with its marketing in a number of countries in Asia as it
looks to extend its global reach,” the global market intelligence firm explained.
Also, the firm noted the shift in preference for many consumers, who are
choosing more affordable smartphones over the pricey brands, even as Chinese
vendors continue to innovate and produce technologically advanced premium-range
units.
“The top three Chinese vendors are persistently applying pressure on
Samsung within China, thanks to a vast portfolio of affordable, well-built
devices—not just low-end but high-end devices, which have proven viable options
for consumers looking to save money and upgrade without sacrificing quality,”
said Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile
Phone Tracker.

The brand’s flagship phone, the Vivo V5 Plus—the first smartphone to
have a 20-megapixel dual front camera—along with other units in the V5 Line,
the V5 and the V5 Lite, is predicted to capture the hearts of the
selfie-centric phone market, with the Philippines known as a certified hot spot
for selfies, and with Filipinos putting a premium on selfie-friendly camera
features when purchasing smartphones.
With the brand’s global ambassador, National Basketball Association
(NBA) superstar Stephen Curry, the brand is expected to dominate the Philippine
selfie-centric market even more.
For inquiries about Vivo, visit the
brand’s website at vivoglobal.ph, or check out their Facebook
(https://www.facebook.com/VivoPhil), Instagram
(https://www.instagram.com/vivophil/) and Twitter (https://twitter.com/vivo_phil)
accounts. #
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