BlackBerry Is Promoting Their New Handset Called "Passport"

All of our smartphones this day follow a similar design format: a rectangular screen. And as we all know, we are all fed up on this shape and want something new specially when we are promoting the brand our our handsets to our colleagues. Good thing for this shape though, the formula has worked so far, especially with all-touch screen devices, but this design hasn't really been challenged or altered in quite some time and has resulted in some fairly homogenous looking handsets.

BlackBerry is claiming that the square, 4.5" screen on the Passport is the way to go when it comes to your mobile smartphone needs and that there are a variety of benefits over the traditional rectangular format that we've all become familiar with.

For starters, a 4.5" square screen offers the same viewing space as a 5" display, but because of the increased width of the Passport's screen, BlackBerry promises that you'll have an "even better viewing experience."

Also, based on "academic typology", the optimal number of characters on a single line in a book is 66 characters. Traditional, rectangular smartphones can only display 40 characters on a single line. The Passport by comparison can show 60 characters on a single line, which should make the device better for browsing the web, reading e-books and viewing documents. Blackberry calls the Passport's display "the IMAX of productivity" due to its increased width, like IMAX movie screens.

Of course, BlackBerry is going after the business market and goes over the different industries and professions that would benefit from the Passport's design: architects, healthcare workers, financiers, and writers are all targeted demographics.

Although the width of the Passport's screen would make viewing certain documents more easily, one has to wonder about how pocket-friendly the smartphone will be. The dimensions of the device haven't been officially released, however, when compared to the iPhone 5 and Galaxy S5 in the image above, it looks to be fairly wide, if the handsets were all sized to scale.