OAKVILLE, ON, Dec. 12, 2013 /PRNewswire/ - Tim Hortons today
announced new mobile payment options aimed at improving speed of service
and enhancing guest experience in its restaurants
throughout Canada and the United States. As part of the company's
ongoing commitment to operational excellence and guest satisfaction, the
strategy includes the adoption of technological innovations at both the
restaurant level and through the company's popular TimmyMe™ mobile
application.
"We're always looking to provide our Tim Hortons guests with the best
overall customer experience, and mobile payment is one area that we
feel can help streamline the average time spent at the order counter,"
said David Clanachan, Chief Operating Officer, Tim Hortons. "These new
innovations offer secure, quick and easy payment alternatives, allowing
our guests more time enjoying their favourite food and beverages."
Now available at participating restaurants throughout Canada and the
United States guests using BlackBerry® 10 smartphones (including the
BlackBerry® Q5, BlackBerry® Q10, BlackBerry®Z10 and BlackBerry® Z30
smartphones) will be able to register a Tim Card on the TimmyMe™ mobile
app and use near field communication (NFC) tap-to-pay technology to
complete their order. This is one of the first integrations of an NFC
based stored value card solution with existing payment terminals. Future
development plans will also see this platform expanded to Android 4.4
devices.
Tim Hortons has also launched a barcode payment pilot program in the
Niagara region in Canada and at select USA Tim Hortons Cafe & Bake
Shop restaurants in Maine, Michigan, New York, and Ohio. The barcode
technology, which provides a scan-to-pay option once a Tim Card has been
registered on the TimmyMe™ app, supports Apple devices running OS 6.0
or later and Android devices running OS 4.0 or later.
"Tim Hortons is taking a customer-centric and technology-neutral
approach while leveraging mobile payments to create unique customer
value and experiences," said Rick Oglesby, senior analyst, Aite Group.
"It combines the benefits of the cloud with benefits of NFC into a
single solution, making it one of the first of its kind in QSR and
something we should see a lot more of in the future."
Guests looking for the fastest and easiest way to pay are encouraged
to download the TimmyMe™ app on their mobile device and register aTim
Card to establish a payment balance in their personal account.
Tim Hortons has partnered with First Data Corporation, a global
leader in payment processing and e-commerce solutions, to deliver tap
and scan payments through their mobile gateway technology. First Data
makes it possible for registered Tim Card users to securely make mobile
payments and view their Tim Card balance and transaction history.
For participating restaurant locations, FAQs, and to download the
TimmyMe™ mobile app,
visit TimHortons.com/MobilePay in Canada andTimHortons.com/USMobilePay in the
United States.
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