BlackBerry Z10 has its price slashed to £179.95 in the UK

BlackBerry Z10 got treated to a serious price reduction in the United Kingdom. Carphone Warehouse now offers the troubled company’s first BlackBerry 10 smartphone for only £179.95 ($286) for a SIM-free device, free of any carrier obligation.

The price is a serious drop from the £259.95 ($413) which Carphone Warehouse previously asked for the BlackBerry Z10, and an even more eye-dropping one considering the £479.95 ($763) price tag at the device’s launch. On-contract prices are attractive too – they start at £14 per-month for a free Z10.

Regardless of the troubles surrounding its manufacturer, the new price tag makes the BlackBerry Z10 a solid proposition for budget-conscious users. An upcoming BlackBerry 10.2.1.1055 update is bound to offer the ability to sideload Android apps to the device, thus solving one of its major shortcomings