Amazon updates its Appstore to version 7

Amazon is running its alternative Android app store mainly for the benefit of its Kindle Fire tablets, but the Amazon Appstore is available to any Android device. With a recent update, that leapfrogged from version 5 to version 7, the store is now less of a pain to use too.The new user interface has been changed around to look closer to the updated Fire OS 3.1 (a heavily customized Android 4.0) on the Kindle Fire tablets. It also looks closer to Google’s Play Store, which might make the transition easier. It still looks decidedly Amazon though, with a pseudo-3D shading and a dark grey/orange color scheme.

The new Appstore version also brings performance enhancements, stability improvements and bug fixes.

The Appstore continues to run the free app of the day promotion, giving away apps that are usually paid. That’s how Amazon hopes to lure in consumers.