ALAMAT Debuts New Summer Anthem at Cheers Kitchenpalooza Regional Kickoff in Bicol

Legazpi City, Albay — Summer heats up in Bicol as P-pop sensation ALAMAT headlined the regional kickoff of Cheers Kitchenpalooza in Bicol, unveiling the brand’s new “Summer Cheers” anthem through a live performance and exclusive first screening of its music video ahead of its official online release.

Held at Ayala Malls Legazpi, the event marked the first regional stop of Cheers’ nationwide summer campaign, bringing together music, interactive activities, and community engagement as part of its push to connect with audiences beyond Metro Manila.

At the heart of the campaign is the “Summer Cheers” jingle, a pop track performed by ALAMAT that captures familiar Filipino summer moments, from beach trips and road adventures to casual gatherings with friends and family, reflecting the campaign’s core idea of “happymess,” which reframes everyday spills and kitchen messes as part of shared, memorable experiences worth celebrating.

Cheers’ community of “Messties” was given early access to the music video before its digital release, followed by a live performance by ALAMAT, who also performed fan-favorite tracks and shared insights into the creative process behind the collaboration.

The event featured interactive on-ground activations and activity zones designed to mirror the campaign theme, including game booths, craft stations, and experiential setups that encouraged participation and reinforced the brand’s positioning around everyday kitchen moments

The campaign builds on the concept of the “Cheers Total Kitchen Journey”, which highlights how the brand supports different stages of daily routines and gatherings, from cooking and hosting to post-meal clean-up, positioning kitchen messes as part of the experience rather than an inconvenience.

Alvin Mendaros, Cheers Brand Manager, shared that the campaign reflects the realities of Filipino households during the summer season, “Summer is an active season for Filipino households, where shared meals and gatherings create everyday moments at home. Through the Summer Cheers campaign, we want to show that kitchen moments–often seen as messy—are actually part of happy experiences. This year’s regional rollout further strengthens our connection with consumers by bringing the campaign closer to where these moments naturally happen,” he said.

For ALAMAT, the collaboration highlights music’s role in translating everyday experiences into something more relatable and communal. “Music has always been a powerful way to connect people to everyday experiences. With Summer Cheers, we wanted to transform familiar, unfiltered summer moments into something people can truly feel and relate to–whether it’s time with friends, family, or spontaneous celebrations,” said Taneo, ALAMAT’s leader.

First launched in Manila in 2025, Cheers Kitchenpalooza introduced ALAMAT as the brand’s ambassadors and positioned the event as a large-scale “kitchen party” experience. This year, the campaign expands to key regions nationwide, signaling a broader effort to engage local communities, including upcoming legs in the Visayas and Mindanao.

The “Summer Cheers” jingle was made available on Spotify, while the official music video premiered across Cheers’ Facebook, Instagram, TikTok, and YouTube pages.

For more information about Cheers, visit facebook.com/CheersPh.

Visayas Poised for Economic Takeoff With Power Modernization–Schneider Electric

MANILA, PHILIPPINES – With the Visayas region rising as a major economic hub, local businesses are seeking ways to scale sustainably and operate more efficiently amid increasing energy demands. In response, Schneider Electric, a global energy technology leader, is helping businesses adopt smarter, more sustainable technologies through a dual approach that addresses both supply, by upgrading infrastructure, and demand, by enabling more efficient, digital energy use.

Last year—during the peak of the dry season in March and April—electricity prices in the Visayas surged to PHP 6.40/kWh from PHP 4.39/kWh as planned and forced outages coincided with heightened seasonal demand, prompting yellow alerts. During this period, demand in the region rose by 5.9% as extreme heat drove increased consumption, while supply tightened due to plant outages.

This 2026, the Independent Electricity Market Operator of the Philippines (IEMOP) warns that the Visayas will continue to face power constraints, remaining the most vulnerable grid due to its heavy reliance on electricity imports from Luzon and Mindanao. This dependence exposes the region to risks from forced outages and limited reserve capacity, underscoring the urgent need for modernization and smarter energy management solutions that can strengthen grid resilience and support the region’s economic growth.

“We need to make the energy system work smarter from end-to-end. This means intelligent operations and building more capacity for power generation and distribution, and at the same time looking at how energy is managed, delivered, and used across the board,” says Ireen Catane, Country President of Schneider Electric Philippines. “That's how we can support the Visayas so it can continue to grow, without compromising reliability or affordability.”

To aid this modernization, Schneider Electric deploys cutting-edge technologies that address both generation and consumption challenges. On the supply side, Schneider Electric is working with power generation and distribution partners to modernize facilities using its EcoStruxure™ platform—an integrated suite of hardware and software that enhances operational efficiency, data integrity, cybersecurity, and safety. This enables real-time monitoring, reduces downtime, and supports faster, data-driven decisions, making generation systems more reliable, resilient, and future-ready.

On the demand side, Schneider Electric helps businesses manage energy more effectively through digital tools like Energy and Power Management Systems (EPMS), which give operators visibility and control over energy consumption across facilities. These solutions allow automation of systems such as lighting, heating, ventilation, and air conditioning (HVAC), which helps to identify inefficiencies and reduce waste. For industrial users, technologies like variable frequency drives (VFDs) and soft starters improve the performance of heavy machinery while lowering electricity use and operational costs.

By adopting Schneider Electric’s end-to-end approach to energy management, local businesses can reduce energy costs, meet sustainability targets, and increase operational efficiency—making them more competitive while contributing to a more stable energy landscape in the region.

As investments and developments pour into the Visayas region and other parts of the country, Schneider Electric calls for stronger collaboration among energy producers, local governments, and communities to build a smarter energy system that enables today’s growth while preparing for tomorrow’s challenges. “Our focus is to help more industries build reliable energy systems that drive long-term progress and national development,” Catane adds.

Building on its long-standing commitment to innovation, Schneider Electric, named anew as the World’s Most Innovative Company by Time and Statista as well as Corporate Knights in 2025, continues to lead efforts in driving a smarter, cleaner energy future for communities and businesses.

Make and Mend!: A Stylish Spin on Sustainable Fashion

Three fashion experts compete to transform thrifted finds into a confidence-boosting outfit for one deserving beneficiary—proving that sustainability can be creative, practical, and empowering.

Make and Mend! is an upcoming three-part reality lifestyle show that fuses fashion, sustainability, and storytelling into one engaging competition. Centered on a single beneficiary, the series follows three talented stylists as they design the perfect outfit for a meaningful upcoming event. Each episode builds toward a final runway reveal where both judges and the beneficiary select the winning look.

Rooted in the principles of Sustainable Development Goal 12: Responsible Consumption and Production, the show highlights the environmental impact of fast fashion while offering accessible alternatives. Instead of promoting constant consumption, Make and Mend! encourages viewers to embrace thrifting, repairing garments, and investing in long-lasting pieces. Sustainability is framed not as a daunting obligation, but as a series of small, achievable choices that can collectively make a difference.

The format unfolds across three stages: understanding the beneficiary’s style needs, consulting with a dermatologist and tailoring for expert insights, and sourcing materials from thrift stores before reconstructing them into fresh designs. This progression transforms the show into both a competition and a practical guide, offering viewers valuable lessons in garment construction and ethical fashion practices.

With its magazine-style structure, the program blends fast-paced thrift challenges, informative interviews, and creative montages into a cohesive narrative. The host plays a dynamic role—educator, interviewer, and runway announcer—ensuring a smooth and engaging viewing experience.

Targeted primarily at Gen Z and students, Make and Mend! also appeals to DIY enthusiasts and reality TV fans seeking feel-good, purpose-driven content. By combining high-energy entertainment with meaningful advocacy, the show redefines fashion as a force for creativity, responsibility, and positive change.

Make Waves for Change: Join PUP JME’s SAHAYA on May 15 at PUP Theater and Turn Influence into Action

The PUP Junior Marketing Executives (PUP JME) present SAHAYA: Sailing Beyond Currents, Amplifying Waves of Influence—a cultural and environmental initiative that calls on today’s generation to use their voices for meaningful change. More than a culminating event, it is a movement that challenges the persistent prejudice and misrepresentation of Indigenous Peoples while addressing environmental degradation as a key cause of their displacement, forcing them to seek alternative livelihoods and often leading to discrimination, including ridicule and stereotyping on social media.

By harnessing the power of influencer marketing, the initiative seeks to reshape narratives, amplify authentic stories, and shed light on the realities faced by indigenous communities. Through informative discussions, digital campaigns, and advocacy-driven competitions, SAHAYA invites students and partners to the PUP Theater this May 15, 2026, from 1:00 PM to 5:00 PM. The event offers a platform to navigate new pathways for indigenous stories to move beyond the margins and into the mainstream. In partnership with PUP Gender Equity, Diversity & Social Inclusion Office and Yellow Boat of Hope Foundation, attendees will engage in discussions and take part in a movement of advancing inclusive cultural and environmental awareness.

Beyond raising awareness, the event transforms engagement into action through its purpose-driven fundraising efforts, ensuring that proceeds contribute to the education and development programs of the Badjao community. The initiative also creates opportunities for internships and volunteer work that foster cultural awareness, inclusivity, and environmental stewardship—empowering participants to contribute to community works that extend far beyond the event itself. By pioneering a purpose-driven approach to influencer marketing, PUP JME is committed to bridging the digital divide, promoting cultural preservation, and supporting the socio-economic inclusion of indigenous communities in the Philippines.

At its core, SAHAYA aims to equip participants with the knowledge and tools to help indigenous communities thrive in a rapidly evolving world while preserving their identity. Let us open more opportunities for awareness and discussion, and encourage collective support and participation in taking concrete action for the benefit of those who need it most.

Register and be part of the wave where voices gather, and change begins.

https://tinyurl.com/SAHAYA-Pre-Registration

https://tinyurl.com/SAHAYA-Pre-Registration

https://tinyurl.com/SAHAYA-Pre-Registration

Visit PUP Junior Marketing Executives on social media for updates:

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Level Up Game Night with the 100-Inch LG QNED86: A Bigger, Smarter Way to Experience Modern Gaming

LG Electronics continues to redefine home entertainment with the introduction of the 100-inch LG QNED86, a massive display built for gamers who want deeper immersion, richer visuals, and cinematic sound right from their living room. Equipped with the α8 AI Processor Gen2, AI Picture Pro, AI Sound Pro, Dolby Vision, Dolby Atmos, and Dynamic QNED Color Pro, the QNED86 transforms gaming from a simple activity into a full-scale entertainment experience.

Big-screen gaming today is no longer just about size—it’s about how effectively a display enhances detail, motion, color accuracy, and storytelling. Titles like Astro Bot immediately showcase the strengths of Dynamic QNED Color Pro and Certified 100% Color Volume. The game’s bright environments and playful animation styles feel more vibrant and expansive on the Ultra Big Screen, making platforming sessions more engaging and visually satisfying.

For players who prefer speed and realism, Forza Horizon 5 becomes even more impressive on a 100-inch canvas. Its detailed landscapes and dynamic lighting benefit from AI Picture Pro enhancements, while Dolby Vision strengthens contrast and cinematic depth during high-speed races across Mexico’s diverse terrain. The result is a racing experience that feels larger and more lifelike.

Story-driven gamers will appreciate how Indiana Jones and the Great Circle leverages the QNED86’s audio capabilities. With Dolby Atmos and AI Sound Pro working together, dialogue clarity and environmental sound effects help recreate the tension and excitement of a cinematic adventure. This creates a more immersive atmosphere for exploration-focused gameplay.

Meanwhile, emotionally rich RPGs like Clair Obscur: Expedition 33 truly shine on the Ultra Big Screen. The game’s dramatic tone and artistic presentation benefit from the TV’s ability to deliver deeper immersion, making players feel closer to the unfolding story and its characters.

For longer gaming sessions, Metaphor: ReFantazio highlights the advantages of Filmmaker Mode, HDR10, HLG support, and webOS Re:new. These features help maintain visual consistency and comfort during extended play, turning the display into a versatile entertainment hub beyond gaming.

Ultimately, the 100-inch LG QNED86 is designed for players who want more than just a bigger screen. Whether enjoying colorful platformers, cinematic adventures, racing spectacles, or expansive RPGs, the experience becomes more social, immersive, and visually rewarding—making every game night feel like a premium event at home.