Monday, March 24, 2025

No Cards, No Hassle! Just a Simple Tap With Vivo V50’s NFC Technology

MANILA, PHILIPPINES - With the Philippines becoming more tech-forward, the tap gesture now feels natural for many cardholders.

Yet the reality is, in today’s fast-paced world, searching for physical cards can still slow you down. But with this Vivo device, a seamless tap is all you need!

The Vivo V50 is more than just a smartphone—it is your everyday companion. Whether you're tapping your Beep card or making smooth contactless transactions, it keeps you moving with ease.

Packed with cutting-edge features, the Vivo V50 introduces NFC (Near Field Communication) Technology, making your life simpler in ways you never imagined.

Activating it is effortless
  • Go to Settings.
  • Scroll down and look for More Connections.
  • Turn on the "NFC" feature.
  • Get your card with the NFC feature and register its information
  • Customize it and start living smarter!
  • That’s it! Five simple steps, and you’re ready to tap into a world of possibilities!
This is the power of NFC on the Vivo V50—more than just convenience, it’s a game-changer for the way you work and live.

Discover what Vivo V50's NFC Technology can do—and more!

Ready for a lifestyle upgrade? Here’s how the Vivo V50 can transform your everyday routine:
  • Access Made Effortless - Say goodbye to bulky access cards. Your Vivo V50 becomes your all-in-one key, granting you seamless entry to your office, gym, or even your home.
  • Contactless Payments - Leave your wallet at home and pay with a tap. Whether you’re grabbing coffee or shopping for groceries, your Vivo V50 works with NFC-enabled terminals—like POS systems, metro fare gates, and bus readers—ensuring fast and secure transactions every time.
Step into a seamless future with the Vivo V50! Starting at PHP 27,999, this smartphone lets you live life with a simple tap.

Visit your nearest Vivo store or shop online via the vivo website, Shopee, and Lazada to secure your own Vivo V50!

Globe Recognized for Network Consistency, AI Enablement at MWC

Globe reaffirmed its position as a leader in digital connectivity and innovation after being recognized for network consistency and AI enablement at the recently held Mobile World Congress (MWC), the world’s largest and most influential connectivity event.

Globe received Ookla®’s Speedtest Verified™ claim for the Most Consistent Network in the Philippines from 2022 to 2024, reinforcing its commitment to delivering reliable connectivity to Filipinos. The recognition, based on real-world data from user-initiated Speedtest® results highlights Globe’s excellence in providing a seamless and dependable digital experience across the country.

“The Speedtest Verified™ claim from Ookla® is a testament to our relentless effort to ensure that Filipinos have access to stable and high-quality internet services. This drives us to continuously invest in our network and push for innovations that enhance digital access,” said Joel Agustin, Globe’s Head of Service Planning and Engineering.

Globe also secured the Excellent All-Optical Network for AI Enablement award at the Green All-Optical Network Forum 2025 during MWC. This accolade recognizes the company’s advancements in all-optical network infrastructure, enabling seamless AI applications and efficient access to computing resources.

"We are grateful to receive this award, which affirms our focus on delivering reliable network solutions that cater to the evolving demands of AI applications. As AI adoption accelerates, our all-optical network enables businesses and individuals to thrive in the digital age while supporting the global push for the use of green technology," Darius Delgado, Globe Chief Commercial Officer.

With cutting-edge 400G/800G transmission, all-optical switching, and Optical Transport Network (OTN) expansion, Globe has reinforced its infrastructure to handle the growing demands of AI-driven digital transformation. The company’s all-optical network is also aligned with sustainability goals, offering enhanced energy efficiency and lower power consumption compared to traditional networking technologies.

On top of the two awards, Globe was also shortlisted in the Global Mobile Awards for Tech4Good- Outstanding Mobile Contribution to the UN SDGs, cited for its data and AI for Good initiatives that contribute towards developing future tech professionals.

Through continuous investment in advanced technologies, Globe remains steadfast in its mission to bridge the digital divide, drive innovation, and provide Filipinos with world-class connectivity solutions.

To learn more about Globe, visit www.globe.com.ph.

‘Juansim NG Bayan’: PLDT, Smart Step up With Over Half a Million Free SIMs as PBBM Calls on Telcos to Connect Remote Areas

PLDT Inc. (PLDT) and its wireless arm Smart Communications, Inc. (Smart) are stepping up with over half a million free SIM cards for over 170 locations—their contribution to President Ferdinand Marcos Jr.'s P5-billion 'JuanSIM ng Bayan' initiative to connect underserved communities.

Under the initiative, the government will distribute 4.2 million SIM cards—each with 25GB of data—to 510 remote locations, including schools and government offices. The program, which is being implemented in partnership with major network operators, is expected to benefit around 7 million Filipinos.

Smart intends to cover a minimum of 170 sites, providing nearly 473,000 SIMs by year-end. PLDT Chief Operating Officer Butch Jimenez, representing Chairman Manuel V. Pangilinan at the Private Sector Advisory Council (PSAC), emphasized PLDT’s commitment to bridging the digital divide.

“PLDT has long prioritized connecting underserved communities, most especially schools and universities,” Jimenez said. “We’re proud to be part of this new initiative, which aligns with our company and our Chairman’s vision of improving digital access for all Filipinos. We believe there should be no Filipino left offline.”

Smart Chief Operating Officer Anastacio “Boy” Martirez also highlighted the program’s impact on boosting digital inclusion.

“A SIM card can open doors—to learning, to livelihood, to connectivity, and to a better future,” Martirez said. “This initiative reflects our commitment to making technology accessible to every Filipino, and to make every Filipino thrive in a digital world no matter where they are.”

Since 2022, PLDT and Smart have deployed 1,000 Wi-Fi hotspots in 220 public higher education institutions across 60 provinces and supported younger learners through the School-in-a-Bag program, benefiting over 116,000 students. For over a decade, PLDT and Smart have also been promoting the Department of Education-endorsed CVIF-Dynamic Learning Program (CVIF-DLP), a teaching method used in public schools to enhance STEM learning in primary and secondary schools, special education institutions, alternative learning systems, and disaster-hit areas.

Adspark and Payless Transform Shopper Engagement With Payless Bigatin Promo

AdSpark and Payless recently introduced a tech-driven approach to shopper engagement through the Payless Bigatin Promo, leveraging digital solutions to create a more interactive and rewarding experience for consumers.

Powered by SparkTech and SparkRewards, the promo streamlined participation and prize disbursement while providing Payless with valuable customer behavior insights to enhance future activities.

By enabling brands to collect and analyze real-time consumer data, SparkTech provides businesses with the tools to tailor their marketing strategies for greater impact and relevance.

“We are pleased to partner with Payless on this project, which showed how strategic mechanics can drive sales and build brand affinity, reinforcing AdSpark’s role as a key enabler of digital solutions,” said JL Erestain, AdSpark COO.

RJ Sumilang, Director of Growth of AdSpark, said: “We always strive to bring added value to our clients. Working with AdSpark allowed Payless to offer a more convenient way for consumers to enjoy their product while strengthening the connection with them.”

"This partnership with AdSpark has truly elevated how we engage with our customers. The seamless execution of the Payless Bigatin Promo not only enhanced consumer

participation but also provided us with invaluable insights on how we could better serve our market. We are delighted with the results and look forward to more innovative collaborations with AdSpark,” said Raymond Kalaw, Group Product Manager, Payless.

The Payless Bigatin Promo introduced a frictionless entry mechanism powered by SparkTech, where consumers simply scanned QR codes on promotional materials to participate.

Incorporating a tiered rewards structure through SparkRewards, the promo ensured instant validation and reward disbursement that gave customers more opportunities to win major prizes based on their spending level.

Prizes included exclusive tickets to the highly anticipated Grand BINIverse Concert with soundcheck access, as well as substantial cash rewards of Php100,000.

With a minimum purchase requirement of just Php10, the promo was made accessible to a broad audience, ensuring inclusivity while maximizing reach.

The campaign showcased the impact of AdSpark in unlocking new opportunities for engagement, customer retention, and business growth.

AdSpark, a portfolio company of Globe’s 917Ventures under Brave Connective Holdings Inc., is a leading adtech and data-powered agency revolutionizing advertising in the Philippines through digital innovations and technology.

To learn more about AdSpark, visit https://www.adspark.ph/ or get in touch with the business development team via businessdev@adspark.ph.

Friday, March 21, 2025

Snap Stunning Shots Like Marian Rivera With Vivo V50—Bokeh Flare Included!

MANILA, PHILIPPINES - Every unforgettable moment deserves to be captured in breathtaking detail. With the Vivo V50, every photo is transformed into a true work of art.

Marian Rivera shared on Instagram how her new Vivo V50 captures crystal-clear photos with its 50MP ZEISS All Main Camera.

A true expert in beauty and precision, her social media is a testament to her exceptional standards. She expects perfection, and the Vivo V50 delivers without compromise!

Effortless radiance with AI Aura Light

A feed like Marian’s doesn’t happen by chance. You need to choose the best and make every shot count!

Powered by ZEISS lenses, the Vivo V50 brings true-to-life colors and stunning clarity, turning every shot into a story worth sharing. Capture emotion, depth, and beauty in every frame.

The highlight? Its AI Aura Light guarantees ideal lighting for every capture. This cutting-edge feature automatically adjusts to ambient lighting, allowing you to shine—whether under the golden hues of sunset or the dazzling glow of city lights.

All it takes is your best pose. Let the Vivo V50 do the rest!

Artistry at your fingertips with Bokeh Flare effects

Take your shots to the next level using the Vivo V50’s Bokeh Flare effects, designed to emulate legendary lenses and enhance every moment:
  • Natural – Soft, seamless blur that enhances realism and depth.
  • Biotar – A hypnotic swirl of bokeh that draws the eye to your subject.
  • B-Speed – High-energy motion effects that infuse dynamism into your shots.
  • Sonnar – Silky-smooth bokeh that creates an effortlessly artistic aesthetic.
  • Planar – Precision-engineered blur for a refined, professional-grade look.
  • Distagon – Expansive, wide-angle depth for immersive storytelling.
  • Cine-Flare – A touch of Hollywood magic with dramatic, vintage-style flares.
  • Cinematic – Moody, film-inspired visuals that turn moments into movies.
Whether your vision leans toward the bold and dramatic, the soft and ethereal, or the avant-garde, the Vivo V50 grants you the freedom to shape your narrative most creatively!

A new standard in mobile photography

The Vivo V50 is a tool for visionaries, a canvas for creatives, and a companion for those who see the world through an artistic lens.

With its ZEISS co-engineered optics, AI-enhanced lighting, and groundbreaking Bokeh Flare effects, it raises the bar for mobile photography, setting a new standard for excellence.

Grab the Vivo V50, starting at PHP 27,999, in three striking colorways: Ancora Red, Mist Purple, and Satin Black. Available at Vivo authorized store, vivo website, Shopee, and Lazada.