Monday, December 23, 2024

AI, 5G Revolutionizing Evolving Media Landscape

The future of marketing and advertising not only in the Philippines but across the world will be shaped by the increasing importance of artificial intelligence and improvements in mobile connectivity such as 5G, among other technological trends.

"The media landscape dramatically evolves every second, and we don't even realize it," said Kristine A. Go, Senior Vice President for Wireless Consumer Business at Smart Communications, Inc., speaking before an audience of advertising, marketing, and media professionals at MMA Impact Philippines.

Her keynote session, "Shifting Paradigms: The Future of Media, Marketing, and Advertising in the Philippines," underscored the transformation brought about by the rapid rise of digital media, a shift accelerated by the COVID-19 pandemic.

"With digital becoming mainstream, describing the media reality as “fast-paced” is an understatement," said Go, identifying five "key provocations" impacting this changing media landscape: Digital as the new reality; every person as a marketing channel; the challenges and opportunities of living in a siloed digital world; personal data being the 'new gold'; and scratching the tip of the AI iceberg.

Go attributed the country's rapid digitalization to the onslaught of the pandemic. "Smartphones became dominant, leading to the explosion of social media platforms like Facebook, Twitter, Instagram, and TikTok. Streaming platforms gave rise to video-on-demand and the content creator universe. In fact, the Philippines is #1 in online video consumption," she said.

In the mobile-first Philippines, where people spend about a third of their days on their smartphones, video streaming is a major activity, alongside social media and gaming. Go says this is due to smartphone affordability and improvements in mobile connectivity. "With LTE evolving into 5G, people are now able to game and stream anywhere uninterrupted. More importantly, with everyone having access to content creation, the latest evolution of this habit has been to livestream outdoors, which 5G allows you to do," she said, adding that mobile connectivity has also enabled 'regular joes' and key opinion leaders to influence other consumers via social media.

"What powers all of these is 5G, as it offers several solutions to the challenges of modern advertising, primarily by enhancing existing formats and enabling entirely new possibilities, like precision targeting, personalization, interactive video ads, augmented reality, and virtual reality environments," she said. To date, Smart's 4G and 5G mobile network covers 97% of the population.

'Fearless prediction'

In addition to 5G, the mainstreaming of AI is likewise seen to revolutionize not just the marketing and advertising landscape, but other fields such as education as well. "The Philippines is among the top countries in the world in terms of interest in AI," said Go, citing data from Google. "My fearless prediction is that AI will become mainstream faster than we think. In the Philippines, the Department of Education is teaming up with Khan Academy to digitize classrooms and educational content. Part of that project is the AI assistant, khanmigo, which creates lesson plans for teachers, and tutors students on any subject," she added.

However, with opportunities come challenges, as the increasingly digital world has also given rise to siloes. "The proliferation of content and on-demand viewing has created millions of options, which makes individuals live in their own, not-so-little digital world. Brands need to be mindful of their presence where they are applicable or relevant, and create content befitting the media channel they have chosen," Go said.

Go also cited personal data as the 'new gold' and is key to unlocking curated experiences. "With the growing desire for uniqueness and convenience, which are driving the demand and rising expectations for personalized online experiences, personal data is key to delivering what customers want," she said, adding that while many are susceptible to personalized ads, consumers remain contradictory on this matter. "While they seek out curated experiences, they don’t want to offer their personal data and they prefer to be anonymous online."

PLDT and Smart's participation in industry events like the MMA Impact Philippines is part of the group's broader goal of demonstrating leadership in innovation and contributing to nation-building by driving technological advancements, fostering meaningful connections to empower communities, and bringing the benefits of the internet closer to more Filipinos across the country.

Travel Alliance Kicks off Cross-Border Telco Rewards Programme with Grab and Trip.com

The Travel Alliance, comprising Singtel, AIS, Globe, HKT, Optus, Taiwan Mobile, and Telkomsel, announced strategic partnerships with leading ride-hailing, delivery, and travel brands Grab and Trip.com to enable savings on accommodations, flights, rides, and food deliveries for Alliance customers when they travel. Promotions will be progressively rolled out by the Alliance members from 1 January 2025.

The Travel Alliance was formed in February 2024 to launch the first-of-its-kind cross-border rewards programme. This programme will enable its almost 300 million customers to enjoy a slew of incentives on transport, dining, merchandise, and lifestyle services when they travel to the markets where the operators are based. Trip.com and Grab are the first to join the ecosystem of partners to provide perks that can be seamlessly accessed by Alliance customers. See Annex for more details on the partnership offers.

“We are always seeking bold, innovative ways to elevate our customers’ experiences, wherever they are. This partnership empowers our customers to travel smarter and more affordably, unlocking exclusive rewards that enhance convenience and connectivity. With Globe, every journey becomes seamless and truly rewarding,” said Darius Delgado, Chief Commercial Officer, Globe Telecom.

Securing better deals on flights and accommodations

As part of the regional cross-border rewards programme, Trip.com will provide Travel Alliance customers with best-in-market concessions of 10% and 6% off hotel and flight bookings respectively.

Eligible Alliance customers will also enjoy an instant upgrade to Trip.com’s top tier Diamond status and receive exclusive perks such as free access to airport VIP lounges and car model upgrades for airport transfers.

“As a customer-focused company, Trip.com is delighted to partner with the alliance of seven telcos to bring exceptional travel opportunities to their users across the Asia Pacific region. This collaboration reflects our commitment to making travel more accessible and rewarding by leveraging innovative partnerships. By combining the convenience of our platform with exclusive discounts for the telco customers, we aim to inspire more people to plan the perfect trip for a better world,” added Ms Han Feng, Head of Marketing, Trip.com

Exploring Southeast Asia with ease

The Travel Alliance and Grab will work together to create exclusive deals and discounts for Alliance customers, including a special Grab Tourist Pack, to be launched in early 2025.

“With our presence in over 700 cities across 8 countries in Southeast Asia, Grab believes we can be the one app travelers need for hailing rides, ordering food, dining out or getting emergency supplies delivered to their doorstep. We are pleased to partner with the Travel Alliance to support the travel needs of their vast combined customer base,” said Mr Chuck Kim, Managing Director, Group Business Development & Strategic Partnerships, Grab.

Friday, December 20, 2024

VITRO Inc. Launches VITRO Academy to Empower Future Filipino Data Center Leaders

VITRO Inc., the data center arm of the PLDT Group and a wholly-owned subsidiary of ePLDT, proudly announces the launch of VITRO Academy, a groundbreaking initiative aimed at bridging the gap between academic learning and the demands of the Philippines’ rapidly growing data center industry. This micro-credential program represents the PLDT Group’s long-term commitment to developing a sustainable pipeline of talent to support the industry’s growth and further position the Philippines as a premier digital destination in the Asia-Pacific region.

“Through VITRO Academy, we are investing in the future of our industry by shaping the next generation of Filipino data center professionals. This program reflects our mission to drive innovation, foster talent, and establish the Philippines as a hub for data center excellence,” said Victor S. Genuino, President and CEO of VITRO Inc. and ePLDT.

In its initial phase, VITRO Academy has partnered with five renowned educational institutions: National University, Asia Pacific College, Ateneo de Naga University, Far Eastern University-Roosevelt, and Wesleyan University. These partnerships were chosen based on the institutions' commitment to academic excellence, research, and community service.

Since its launch in July 2024, the program has enabled 371 students to complete their initial training, with the first batch of 56 passers from the National University and Asia Pacific College having received their certifications. In the coming weeks, more student passers from partner schools will be recognized, reinforcing VITRO Academy’s mission to nurture the country’s next generation of engineering talent.

VITRO Academy equips aspiring engineers with skills in mechanical, electrical, network engineering, and emerging ICT technologies, through three structured levels of certification. Level 1 introduces data center fundamentals, Level 2 focuses on advanced infrastructure design and management, and Level 3 covers specialized training in sophisticated architectures, cybersecurity, and emerging data center technologies. The program includes lectures, hands-on workshops, and mentorship from VITRO's senior executives with over 20 years of data center operational experience.

VITRO Inc. envisions expanding this initiative by collaborating with more educational institutions nationwide. This initial partnership marks the start of a broader effort to train more students and further enrich engineering curricula in the Philippines, equipping graduates with the skills needed for employment in the data center sector.

Graduates of VITRO Academy benefit from a highly immersive internship program that provides young engineers with the unique opportunity to apply their learnings in a real-world setting, paving the way for a promising career at VITRO Inc. VITRO Academy embodies VITRO Inc.’s vision of empowering Filipino talent to thrive in the digital age while advancing the Philippines’ position as a key player in the global digital economy.

VITRO Academy mirrors another PLDT Group program, the Smart Wireless Engineering Education Program (SWEEP), the country’s first and longest-running Philippine industry-academe linkage program. For the past 21 years, SWEEP has helped produce industry-ready graduates or technopreneurs by leveraging the PLDT Group’s network, infrastructure, and technologies.

VITRO Academy and SWEEP are aligned with the PLDT Group's much broader program to promote STEM education, to help the Philippines achieve UNSDG 9 – Industry, Innovation, and Infrastructure.

Last-Minute Vivo Smartphone Gift Guide for Every Personality

Haven't ticked off your gift list yet? Don’t fret — you still have a chance to find amazing gifts that will make this holiday season truly memorable!

With the Christmas countdown in full swing, Vivo offers the ideal gifts to light up the faces of those who matter most.

As they say, this time of the year is about giving from the heart! What better way to show you care than with a gift that reflects their passions and lifestyle?

To make your holiday shopping easier, check out these four Vivo smartphones, tailored to suit every personality you’re shopping for!

The Vivo X200 and Vivo V40 for Photography Enthusiasts

Do you have millennial friends who aspire to capture professional-quality photos? The Vivo X200 is an amazing present! Its cutting-edge triple 50MP camera setup (ZEISS Telephoto, VCS True Color Main, and Ultra Wide-Angle Cameras) ushers in a new era of imaging excellence.

To delight your Gen-Z loved ones who thrive on creating fun, shareable moments, the Vivo V40 is the gift that keeps giving. Its 50MP ZEISS All-Main Camera ensures top-notch social media content. The bonus? It offers ZEISS Style Portraits that elevate every shot with professional flair!

The Vivo V40 Lite for Dynamic Go-getters

Equipped with 80W FlashCharge, the Vivo V40 Lite powers up from 0 to 80% in just 30 minutes, making it one of the fastest and safest charging smartphones in its category — the ultimate gift for those with a fast-paced lifestyle!

The Vivo Y28 and Y19s for Practical Professionals

For your nieces or nephews stepping into their first job, the Vivo Y28 is an excellent pick. Its 6000mAh battery and 44W fastcharge will keep them powered for both work and leisure, all day long.

But if you're considering another option, the Vivo Y19s is also a fantastic gift choice. With a long-lasting 5500mAh battery and a four-year health guarantee, it's ideal for those juggling work and life responsibilities.

The Y03t for Value-Seeking Gamers

Give the gift of endless gaming with the Vivo Y03t! Packed with a 5000mAh battery, 8GB dynamic RAM, and 128GB of storage, this powerhouse smartphone is sure to be a hit with the passionate gamers in your life.

What’s more? It has Ultra Game Mode + Multi-Turbo 5.5 that enhances the gaming experience, ensuring smooth and lag-free gameplay. This will instantly earn you serious gamer appreciation!

Be a part of #MerryVivoChristmas

Capture the joy of the season! Post your new Vivo smartphone and use #MerryVivoChristmas to join the celebration.

Ready to shop? Head over to Vivo concept stores nationwide or shop online with Shopee, Lazada, and Vivo e-store to make this holiday extra special.

Thursday, December 19, 2024

Bitget Builders Reaches over 5000 Members, Plans Expansion in Philippines

December 2024, Philippines - Bitget, a cryptocurrency exchange platform and Web3 company is taking its Bitget Builders Program to soaring heights as it celebrates reaching 5000 connections and aims to expand its global recruitment initiative to more places, including the Philippines.

Launched in June 2023, The Bitget Builders Program fosters a network of individuals passionate about the drive of cryptocurrency adoption and has already amassed a network of over 5,000 participants from 55 countries, with 1,300 actively contributing to Bitget’s success.

With the expansion, the program aims to engage with Filipino crypto enthusiasts, influencers, and community leaders to lead the charge in spreading blockchain innovation. Filipinos who want to join the program can visit https://www.bitget.com/incubation-program.

The program offers participants tailored incentives, exclusive rewards, and access to tools that enable them to grow professionally while contributing to Bitget’s global expansion. Outstanding participants will also have opportunities to engage in global and regional events, having a platform for local crypto enthusiasts to showcase their knowledge and represent the country on the world stage.

“The awareness for crypto and blockchain is increasing daily. We’re growing at a fast pace to keep up with the market’s demands,” shared Vugar Usi Zade, COO at Bitget. “We see this as an opportunity to leverage our platform to accelerate mainstream adoption and support people who want to do the same. By engaging with our communities, we aim to create an army of supporters that share the same vision as Bitget – bringing crypto to all.”

This initiative is spearheaded by Bitget’s Blockchain4Youth, an initiative that aims to empower young talents and foster innovation within the crypto space. Launched in May 2023, this initiative aligns with Bitget’s vision of nurturing a new generation of leaders who can drive global adoption of blockchain technology to anchor young talents onto the crypto space.

In its next phase, the program plans to include offline meetups and regional tours, bringing both global and local advocates together. These initiatives will allow Filipino builders more opportunities to collaborate, share ideas, and deepen their understanding of blockchain technology in a more personal and impactful way. Bitget hopes to promote community building and empower builders to contribute to the program’s growth and innovation.